Chris Murphy · 11 March, 2021

This section is in dire need of some love and attention. I'm currently refining it with an emphasis on supporting a new branding course I'm developing using Pathwright (top of the list, below).

A brand is much, much more than a logo or a visual marque, it's everything:

Everything.

5 × Whys → Who

Voice and Tone

Brand Stories

Product Storytelling

Touchpoints

Words as design…

Tribe, Legion, Movement…

Words = Design

Values