Christopher Murphy · 6 August, 2020

When you're establishing a new creative business it's critical to start with the most important aspect of that business: You.

In these workshop slides – edited from a client workshop – I’ll explore:

• what you make;
• why you make it; and
• who you are.

This should sit at the heart of your brand because it’s the one thing that others can’t replicate.

You are you, and you are what makes your work uniquely yours so building your product storytelling around that is important.

Understanding your who, why and what will impact on everything you do, from your pricing and positioning to the product stories you share in your marketing.

If you'd like me to run this half-day workshop for you or your business, please do get in touch: [[email protected]](mailto:[email protected]?subject=I’d%20like%20to%20know%20more%20about%20joining%20the%20The%20School%20of%20Design%20community.)

Table of Contents

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