Christopher Murphy · 21 October, 2020

Language is an incredibly important part of your brand toolbox and yet, surprisingly, it's often overlooked, or worse left until the last minute. The words you choose shape how others perceive you, for brands it's no different.

A brand can be formal, a brand can be relaxed – or it might be formal in some contexts and relaxed in others – the words you choose as a part of your design process shapes that.

In this section of The Library, I'm gathering examples of brands that use words as a design element. As I find them, I'll add them so you might wish to check back from time to time.

If you'd like a short, sharp read to get you up to speed on how important words are within you brand toolbox, you'll enjoy my book – with Nicklas Persson – on The Craft of Words, yours for less than the price of a coffee.

Calendly Copy

There are a number of good things here:

1. Line 1: Problems rendering? Offer an alternative. (View it in your browser.)
2. Line 2: Explaining – in clear and easy to understand language – why you're getting this email (also explaining the involvement of Stripe).
3. Download as a PDF. (I couldn't print this, because a popup was blocked, so I was happy this was included.)

Figma

If you need help with anything at all, shoot us a message at [email protected] and a real live Figmate will be more than happy to respond. No bots, we promise.