Christopher Murphy · 17 May, 2020

Ideas are easy, it's execution that's hard.

When I run workshops with clients, I can guarantee that we'll reach the end of the day with a minimum of 10 ideas, probably more. Some will be viable, some will be less so, but there will be gold in the 10+.

I've worked with organisations from multi-nationals to micro-businesses and they always have untapped latent value locked in their minds. They simply need to tap into it.

The secret to tapping into those latent ideas is to build a framework to:

1. find ideas;
2. filter those ideas, identifying the best; and
3. extract the value.

Ideas, however, are worth very little without execution. Execution is where the hard work starts.

Indicative Content

This section of The Library will explore my ideas around moving from 0.0 to 0.1 and on to 1.0, 2.0, 3.0….

I'll repurpose content from my book, Start!, especially the idea that ideas are worthless without execution. Stories we'll also explore include:

• Conjure Up Ideas: Use a framework to build an idea factory.
• Name Your Ideas: Naming your ideas is the first step in bringing them to life. Move beyond 'untitled project', give your idea a name and bring it to life.
• S, M, L: The importance of launching quickly and launching often (rather than talking endlessly and never releasing). This is a lesson I'm still learning.
• Minimum Viable Products × Maximum Valuable Experiences
• The Spark: Notes from a startup-focused talk I've delivered at multiple conferences.
• …