Chris Murphy · 14 December, 2020

Summary: These are notes – from reading, from watching, from listening… – that I'm formatting as tweet-length thoughts for publication on Twitter and Instagram.

Each of the following chunks is a possible tweet, but also a chunk of thought that I could expand into a post for the website.

Process

What’s the customer journey?

Whether you run a studio of one or a studio of hundreds, think of your business as a customer journey.

How do you onboard your customers? What touchpoints do you use.

Pricing, Positioning

The traditional ‘big launch’ is dead, here’s how you launch today:

• Build an audience.
• Earn that audience’s trust by giving them value.
• Identify opportunities (X, Y, Z…).
• Transfer X, Y, Z… to audience, they transfer £ in return. *
• Happy customers tell others.

\* Trust.